Marketing Plan for Australian Catholic University (ACU) 2018. Improvement of ACU's branding and enrollment ab 15.99 € als Taschenbuch: 1. Auflage. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
Marketing Plan for Australian Catholic University (ACU) 2018. Improvement of ACU's branding and enrollment ab 14.99 € als pdf eBook: . Aus dem Bereich: eBooks, Wirtschaft,
Marketing Plan for Australian Catholic University (ACU) 2018. Improvement of ACU's branding and enrollment ab 14.99 EURO
This book focuses on determinants of enrollment in Higher Education.The study examined programmes costs, flexibility of the programme delivery and marketing, duration, type acceptability and quality of B.ED SBP programmes offered, social-economic profile of students and satisfaction on quality of service. Conceptual framework of the study was derived from the client satisfaction model.The study was carried out at Kampala International University in Uganda and Moi University, Kenya. This book delineates why students opt to enroll in particular institutions.It also explains the aspect of cross border education which is a current phenomenal in internalization of higher education and globalization.It reveals the use of iCT in recruitment of students.It is a must read by students,researchers,management of educational institutions,government and all stakeholders.
School feeding programs enhance the efficiency of the education system by improving enrollment, reducing dropouts and increasing perseverance. They also have the potential to reach the poor, directly making them an effective social safety net. In many low-resource countries, school feeding programs are designed to protect children from the effects of hunger. Unfortunately, the continuity of such programs is threatened by over-reliance on external funding. Given the patterns of withdrawal of external support, countries that rely on donor funds to implement such programs need to develop plans that will move them from external to localized support. It is well documented that programs that involve community members are self-sustaining. Regrettably, even though community members are involved in school feeding programs in Malawi, their participation is restricted to food storage and preparation and doesn t include decision making. Thus the transition plan for Malawi has to deliberately involve community members and influence them to take ownership of the school feeding programs. One way that has proved to be effective is to use social marketing strategy to influence behavior change.
The growth trajectory of universities in Nigeria has been steady, moving from 4 licensed universities in 1962 to 143 universities in 2015. This has concomitantly led to an exponential growth in enrollment for university education, thus leading to expansion in university communities across Nigeria. This expansion has triggered an undergraduate bank market segment within the university communities in Nigeria, and, by extension, creating new market opportunity for banks. Several banks responded by providing myriad of service-products to tap into this fast growing undergraduate market opportunity, thereby widening the choice-latitude of current and potential undergraduate customers. The acute competition due to wide-bank-service-choice has led to an attendant problem of intense switch behavior among undergraduates. To be the preferred bank for the undergraduate, it is timely to unearth factors influencing undergraduates' retention and loyalty towards a bank so that banks operating within the university communities can craft cutting-edge marketing strategies based on empirical evidence. This book empirically unraveled 36 potent factors, which banks should emphasize for competitiveness.
Enrollment management (EM) has been a preoccupation among higher education institutions over the past decades. The socio-economic and technological changes have influenced student demography and students' financial capacity, which entails challenges in EM around the world. Researchers have studied a wide range of measures to manage enrollment, including measures increasing student engagement, international student numbers, non-traditional student population, diversity, recruitment, and marketing. However, research has not focused on the role of student support policies (SSPs) in EM. Therefore, this book fills the gap with insights from a case study at Loyal University, a public four-year university in the Midwest of the United States of America in 2012, about students' attitude towards SSPs when they decide to enroll in a university and retain until graduation. The findings indicate that SSPs, at a certain degree, are a catalyst for both recruitment and retention. Higher education administrators and researchers may find the data useful and helpful when they strategize and promote student enrollment at their institutions.
Management of courses using traditional approaches is not always a simple task. Institutions are challenged by lack of direct control in form of monitoring and therefore it is hard for big institutions to know all what is happening in regard to the number of students enrolled, the programs being administered and the instructors administering them. Hence it is not easy for institutions to ascertain if it is viable to continue funding and managing certain programs. Traditional systems don't allow for administration to make comparative analysis regarding enrollment, and marketing of the Courses offered is a very big challenge. In addressing the problems above,this work is targeted to serve three categories of readers, that is to say, Students in institutions of learning who undertake research in the area of E-learning, Managers who may wish to the challenges and opportunities in adopting E-Course Management platforms- with the hope of implementing similar systems and IT experts responsible for converting learning problems into automated working solutions.
Recruitment and enrollment of females for STEM fields have become an issue among universities specializing in fields such as aviation and aeronautics. The research problem for this study was that marketing departments at aeronautical universities are challenged to attract and enroll female student applicants. A sample of 64 male and 64 female (128 students) undergraduate and graduate students at a major aeronautical university participated in a survey to better understand factors affecting female applicant's desire to enroll in a university program.